KRISTIAN J. CHRONISTERPresident, Jewelry.com2001- PresentAfter many years as VP Marketing for Jewelry.com, I left to explore other pastures (see below). In 2010, the Chairman asked me to return as the Chief Executive leading the premiere jewelry site on the internet. Also visit our jewelry outlet store, Jewelclub.comCEO at Jackson GI Medical 2009-2010CEO of nutraceuticals company offering "Prebiotin" prebiotic fiber supplements. Originally founded on sales through doctor's offices, the company became a leading online retailer of prebiotics, and the #1 prebiotic supplement on Amazon, Google Shopping, etc. As CEO, oversaw all aspects of the business from overall strategy to finance, sales, marketing, operations, production and product management. Starting in early 2009, repositioned product, operations and channels to support obtaining go-forward funding. Successfully pursued significant venture funding in late 2009.Visit Jackson GI's "corporate" site at http://www.jacksongi.com and the Prebiotin product site at http://www.prebiotin.comGlobal Director of Marketing & Communications at Tyco Electronics2008 – 2009 Head of Global Industrial & Commercial Marketing & Communications, reporting to President. Oversaw global staff and budget covering Americas, Europe and Asia. Directed all aspects of worldwide marcom including online and offline advertising, trade shows, e-business, collateral & sales support, printing, promotions, internal communications, PR, etc.Vice President, Brand and Marketing at Lehman Brothers Bank2005 – 2008VP & Head of Marketing for CampusDoor student lending unit of Lehman Brothers Bank. Joint reporting to COO-marketing, Lehman Brothers and CEO, CampusDoor. Senior-most marketing executive in charge of all marketing aspects including advertising, direct mail, online marketing, user experience, customer acquisition, sales support, etc. Led marketing to consumers including online, offline, direct and viral. Reconfigured the brand for greater resonance with our market and better targeting between key constituencies (students, parents). Led B2B marketing support for our sales efforts reaching out to universities.Vice President, Marketing at Jewelry.com2001 – 2005 Joined Andin International, one of the top 3 U.S. jewelry manufacturers as VP to lead their newly-acquired Jewelry.com entity. Reconceived and relaunched site as a portal supporting our retailer channel (Zales, Macy's, Kay Jewelers, etc.). Became VP Marketing of Andin itself, reporting to CEO, and led B2B marketing/sales support and biz dev in addition to maintaining leadership of Jewelry.com. Andin was subsequently acquired by Berkshire-Hathaway while Jewelry.com returned to private ownership.Partner & Director of Interactive at Ogilvy & Mather, MVBMS, etc. 1997 – 2001 Spent several years in the "ad agency" world at prominent NYC agencies. Focused on interactive and internet marketing and advertising in the early days of "silicon alley" eventually rising to become a Partner at Ogilvy & Mather. Managed large staffs and directed online marketing for clients ranging from Dr. Scholls to Universal Studios to Jaguar to IBM.Manager & Director of Interactive at Magazine & Interactive Publishing1991 – 1997Spent early career in magazine publishing for companies such as Reed/Elsevier and CMP Media and Miramar Publishing. Became an early adopter of the emerging internet (or "new media" as we called it then!) Morphed from editorial area to managing interactive where I created initial online presences, first community efforts, first 'portal' concepts and first online ad sales efforts.EDUCATION Pepperdine University: MBA – 1995Occidental College: BA – 1991
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KRIS CHRONISTER
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