•  Corporate Roles: CEO/Vice President 
• Led Healthcare company in the nutraceuticals segment as CEO
• Directed global brand, marketing and communications efforts at a Fortune-50 Global Investment Bank, a $13BIL Fortune-500 manufacturer, and a premier e-commerce site.
• Tripled marketing-driven volume in investment bank’s student lending group.
• Increased marketing-delivered loan volume from 40% to 55% of total.
• Increased marketing channel from 10% to 30% annual growth.
• Managed online marketing achieving +100% ROI.
• Coordinated Direct Mail marketing yielding >1.5% conversion and high ROI.
• Directed expansion of media advertising yielding 900% channel growth rates.
• Enhanced outside sales support yielding 20% growth in sales-driven volume.
• Directed e-mail marketing including retention and lead-gen to over 1000% ROI.
• Created segment marketing programs yielding sales gains from 25-200%.

•  Top-Tier Ad Agencies: Partner & Director
• Member of 3-person startup team selected to launch new interactive agency for EuroRSCG.
• Increased business from $0 to $30 MIL in year one.
• Recruited to Ogilvy & Mather due to success at startup.
• Grew interactive programs for clients including American Express, Schering-Plough, IBM, VitaminShoppe, Philips, Oppenheimer Funds, Jaguar, Volvo & Universal Studios.
• Created website for Universal Studios yielding 400% increase in leads.
• Led creation of “car configurator” website for Jaguar, allowing customers to customize their virtual car in 3D – First example of what is now a standard automotive offering.

• E-Commerce Startup: Executive Producer
• Developed multiple new revenue streams for a trade publisher’s web network.
• Picked to lead marketing in launch team for ChipCenter.com, their e-commerce spinoff (now eeproductcenter.com).
• Revamped ChipCenter site, relaunched and grew traffic by 500%... per month.

• Publishing: Director
• Became pioneer of online marketing in the early (circa 1992) Web era.

• Jackson GI Medical, 2009-Present: CEO
• Executive leader of healthcare company in the nutraceuticals market
• Makers of the most medically-researched Prebiotic supplement: Prebiotin^TM.
• Tyco Electronics, 2008: Global Director, Marketing & Communications
• Reported to President, led global industrial & commercial marcom at $13 BIL, 100,000 employee, global electronics company. Member of executive management team.
• Managed worldwide marcom staff of 50+ in Europe, Asia and Americas
  
• Created focused multi-channel marketing programs for Lighting, Medical and Alternative Energy segments, yielding sales gains ranging from 25-200% year/year.
  
• Built ROI-based tracking metrics for enormous trade show marketing program. 
• Revealed events with negligible ROI and reduced expenditures by millions while increasing response and lead productivity.
  
• Unified multi-continent, multi-agency & vendor sourcing  program to create consistency and trackability.
  
• Initiated digital print-on-demand system and unified collateral distribution system to eliminate waste.
  
• Managed global trade show program. Eliminated waste and cut expenses while increasing ROI.
• Unified fragmented multi-agency advertising/PR program to create consistency and trackability.
  
  
• Lehman Brothers Bank: 2005-2008: Vice President, Brand & Marketing
• Coordinated all Brand and Marketing efforts for CampusDoor.com, Lehman’s student loan originator.
• Reported jointly to CampusDoor CEO and Lehman COO-Marketing
  
• From beginning to end of tenure:
  
• Marketing efforts delivered over 55% of all approved loan volume, up from 40%.
  
• Marketing was fastest-growing channel at 30% annual growth in approved loan volume, up from 10%.
  
• Managed online marketing, particularly search-engine marketing, achieving +100% ROI.
  
• Coordinated introduction of Direct Mail marketing to CampusDoor, conducting a full-year test revealing list/creative combos yielding >1.5% conversion rates, high ROI and over $100 MIL in applications.
  
• Directed expansion of media (radio, magazine, newspaper, targeted TV) advertising yielding 900% channel growth rates.
  
• Partnered with VP Sales to enhance outside sales support yielding 20% growth in sales-driven volume.
  
• Directed e-mail marketing including retention and lead-gen to over 1000% ROI.
  Guided CampusDoor brand. Executed ground-up repositioning of brand message, visuals and customer experience.
  
  
• Jewelry.com / Andin International, Inc.: 2001-2005: Vice President, Marketing
• Reporting to CEO at largest US manufacturer/wholesaler of jewelry, led development of advertising ranging from traditional to guerilla, from Sports Illustrated to Vogue; from pay-per-click to direct e-mail campaigns.
  
• Led Jewelry.com division: Grew it to become #1 jewelry site on the Internet.
  
• Created branding identity and campaigns such as Cheviot Created Sapphires and the LOVE Collection.
  
• Directed PR efforts, achieving extensive coverage in print media and local/national television.
  
• Produced online and offline marketing materials: brochures, catalogs, flyers, inserts, videos, emails, banners, etc.
  
  
• Ogilvy & Mather: 2000-2001: Partner / Dir. Of Interactive Mktg.
• As Director of Interactive, reporting to President, managed team of 30+ Project Managers.
• Successfully coordinated programs for clients including IBM, American Express, Nestle, VitaminShoppe.
  
  
• Havas/EuroRSCG: 1999-2000: Executive Producer
• One of three executives hired to launch an interactive shop from scratch for MVBMS (later EuroRSCG).
• Bottom-line online marketing responsibility for clients including Schering-Plough, Oppenheimer Funds, Volvo.
  
  
• CMP Media/Chipcenter, New York, NY: 1996-1999: Executive Producer
• Coordinated marketing and content of website network for CMP Media (now United Business Media).
• Developed multiple revenue streams for online group (banners, e-mail, user subscriptions, sponsorships, etc.)
• Key member of management team which launched Chipcenter.com, a CMP e-commerce spinoff.
  
  
• Miramar Communications, Malibu, CA: 1995-1996: New Media Editor/Dir. New Biz Development
• Coordinated website production, content and marketing for six print publications. (now part of Penton Media)
  
  
• Tradeshow Week (Reed/Elsevier), Los Angeles: 1991-1995: Associate Editor & Manager of Consulting
• Initiated online presence using email newsletter, bulletin board system and World Wide Web.

•  Marketing
• Strategic Marketing as a Core Business Component & Revenue Driver
•  Interactive Marketing: Online Advertising (CPC, CPA, CPM, keyword, sponsorship, etc.); Search Engine Marketing, Search Engine Optimization; Site Optimization & Retention
•  Direct Mail & various direct response marketing.
•  Media Advertising – Newspaper, Radio, TV, Magazine
•  Branding & Brand Development
•  Agency/Vendor location, assessment and management
  
• General Management & Business Strategy
• Executive Management & Divisional Leadership, 8-figure budget management, P&L Responsibility
• Management of worldwide team.
• Management of Fortune 50 Clients/Customers
•  Project Management, Staff Development and Motivation
• Strategic Relationship Development & Management
  
• Communications
• Superior ability to interface with C-Level & Senior Executives; both internal & external
• Frequently sourced and quoted by a wide variety of relevant trade and interactive/tech media (see online section above).
• Outstanding writing, presentation development
• Polished & Effective public speaker at events such as NASFAA and DMD.

Rick Bannerot, VP US Advertising/Marketing, World Gold Council
Rick was head of Marketing for the World Gold Council when it became a strategic marketing partner with Jewelry.com under Kris Chronister's leadership..

“Kris Chronister created the Marketing Department for CampusDoor, upgraded the marketing effort for the company and enhanced the creativity in presenting CampusDoor in the Student Loan market. His viewpoints on the cost-benefits of marketing strategies have allowed CampusDoor to greatly expand its marketing efforts and reach to potential customers, while staying within budget guidelines. The volume of loan applications has risen dramatically since Kris joined the Company and his efforts have been a significant reason for this increase.” 

Andrew Folmer, CFO, Campus Door
Andrew and Kris Chronister were executives at Lehman Brothers / CampusDoor

“Kris Chronister...entered a new industry and demonstrated his ability to bring a fresh new approach to the company. His marketing ideas were cutting edge."

“Kris Chronister is the creme-de-la-creme of marketing gurus. Incredibly smart and creative, Kris has the rare combination of creativity, business savvy and technical savvy which makes him ideal for all ventures online and off and especially those that live in both worlds. And Kris puts the cherry on top by being fun to work with!” 

Charles Gorder, Owner, Sphere Interactive, Inc.
Kristian Chronister used Sphere Interactive as the development vendor to build Jewelry.com in 2001 at Andin International, Inc. Chuck and Sphere continue to be the primary developer for Jewelry.com 8 years later.

Steve Kownacki, Creative Director & Owner, Final Focus Productions
Kris Chronister used Final Focus as a vendor to produce TV spots and various multimedia projects at Lehman Brothers / Campus Door

“While at Ogilvy & Mather, Kris, as my executive producer, lead our IBM Project Management team using guiding principles that enhanced our work efforts without descending to non-productive micro management. He vastly contributed to the overall vision of O&M Project Management and stepped in wherever he was needed to get any job done. While working for Andin International’s Jewelry.com, I reported to Kris who held the position of VP Marketing for the company. Jewelry.com was his idea 100% from the outset. His vision for the site was comprehensive brand management magic that started before there was even a site.” 

Pat Dwyer, Interactive Sr. Producer, Jewelry.com
Pat reported to Kris Chronister at Ogilvy & Mather. Kris subsequently rehired him after moving to Jewelry.com

“I worked as a contractor for Kristian Chronister while he was building a Web resource for electronics design engineers. From the start, he was focused on creating something that would be immediately useful, but also grow and change as time went on. He had a no-nonsense approach to design that isn't even common enough now, let alone almost a decade ago.” 

Marshall Lager, Senior Editor, CRM Magazine
Marshall reported to Kris Chronister at CMP Media/ChipCenter

• Achievements-Based Overview
  
  
• Chronological Employment History
  
  
• My Online Presence / Information 
  
  
• Education
  
  
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